The majority of adults living in the United States use digital news to keep up with current events around the world. Technology companies play a major role in the movement of both news and revenue. Nearly 100% of all the current news outlets use social media as part of their outreach methods to gain engagement. All digital advertising revenue, including news outlets, has significantly increased by billions of dollars each year. For example, digital advertising revenue went from 221 billion dollars in 2021 to 245 billion dollars in 2022. It is statistically clear that today’s society is consistently placing emphasis on the importance of digital outreach.
Pew’s most recent research shows how technology possesses a colossal role in how news outlets use it to their benefit to reach the modern person. By using newsletters, Flipboard, Apple News, podcasts, and enabling comments on their sites people are consistently drawn to the digital news. Meta, the owner of Facebook, captured 52% of mobile digital display advertising revenue.
As our society progresses, the use of digital outreach advances not only with news outlets, but across all digital entities. News outlets desire to engage with the public in a modern way by being active on the web and social media, which will forever change the future of the news consumption. Because of the advancement of technology, the people of today are drawn more towards the digital world than any other time in history. News outlets have shifted gears to place their outlets on digital platforms in order to keep up with the current day and age.
The written word is rapidly declining as seen through Pew’s research, instead news outlets are choosing to pursue a presence on the web and through apps to reach people. These three statistics prove that the use of digital news is quickly advancing: 92% of news outlets offer digital newsletters, 76% news outlets release podcasts, and nine-in-ten have a presence on X. It certainly seems the days of print media are quickly coming to an end, and that digital news is indeed the future for all news outlets.
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