When running a Google search on the product of mascara, many paid advertising icons appeared next to the first sites presented. Excluding these paid advertising links, one can scroll further down to see the organic search results that appear for the product of mascara.
Maybelline was the first organic search result on the screen, which means that this link was not paid for as an advertising link nor was it a sponsored link. Benefit Cosmetics and Tarte Beauty were the second and third links to appear. In addition, the large beauty supply companies of Ulta Beauty and Sephora appeared with links to their online storefronts. Websites like Good Housekeeping and New York Magazine also appeared. There was even a prominent link to a discussions and forums page on mascara products that took the viewer to a site called Reddit.com.
The general content of the links that showed up were mostly made up of different advertisements for the variety of mascaras. Including, links to the actual company, pricing, and customer ratings for ease of purchase. The prominent brands and storefronts mentioned previously, have easily accessible links to purchase the mascara sold by the particular company or online store. Good Housekeeping and New York Magazine both have catchy and hip article titles that are meant to excite the viewer to click on their site and discover which mascara best fits them. “What Are Your Unsolicited Mascara Reviews?” and “Holy Grail Mascara?” are the titles of the discussions and forums page link that leads to Reddit.com, where people report their honest reviews of different brands and types of mascaras.
The implications of these search results for the different organizations' reputations show that Maybelline, Tarte Beauty, and Benefit Cosmetics are clearly implied to be the best-selling brands, loved by millions. In addition, they have an outstanding reputation for their mascara products due to their prominence on Google’s search engine without using paid advertising, and their high star ratings that are presented under each of their individual websites show their companies are widely loved and used by many. Because of the subject matter of the magazine articles, one can imply that people care to see and read about the best type of mascara to purchase. These articles provide legitimacy for the companies they review. The Reddit.com discussions and forums link show that varying people have a desire to share their opinions about which mascara is superior. Public discussions and forums suggest potential harm for certain mascara companies in that their reputations could be damaged by unsatisfied buyers, while other mascara producing companies have the potential to raise their revenue based on people's praise-worthy reviews.
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