The public relations campaign I plan to use for my upcoming assignment in my Communications 320: Principles of Public Relations class at Anderson University, is the Dove Selfie Talk Campaign. This campaign was created by Dove to help the younger generation develop confidence and resilience against unrealistic beauty standards that are present on social media. Listed below are the scholarly and other sources I will be using when discussing this campaign. I will use PRSA’s website and Public Relations by Tom Kelleher as sources about public relations in general that will apply to the campaign I am examining. Stay tuned to see how I dive into this PR campaign and explore the company of Dove and their effective PR campaign: The Selfie Talk.
List of Sources:
Dove. (2021). The Selfie Talk: Self-esteem in the social media age. Dove US. https://www.dove.com/us/en/stories/campaigns/theselfietalk.html
COTW. (2021, April 23). Dove presents Reverse Selfie | Urges to have The Selfie Talk. campaignsoftheworld.com. https://campaignsoftheworld.com/digital/dove-reverse-selfie/
Project, D. S.-E. (n.d.). THE DOVE SELF-ESTEEM PROJECT CALLS FOR ACTION TO ADDRESS YOUTH MENTAL HEALTH CRISIS CAUSED BY SOCIAL MEDIA. www.prnewswire.com. https://www.prnewswire.com/news-releases/the-dove-self-esteem-project-calls-for-action-to-address-youth-mental-health-crisis-caused-by-social-media-301795283.html
#TheSelfieTalk: A Must-Have Conversation with Kids in the Digital Age. (n.d.). www.bgca.org. https://www.bgca.org/news-stories/2021/September/the-selfie-talk-a-must-have-conversation-with-kids-in-the-digital-age
News, A. B. C. (n.d.). Dove’s “Reverse Selfie” video tackles digital distortion on social media. ABC News. https://abcnews.go.com/GMA/Style/doves-reverse-selfie-video-tackles-digital-distortion-social/story?id=77240640
Kelleher, T. (2018). Public relations (2nd ed.). Oxford University Press.
Williams, R. (2021, April 21). Dove urges parents to have the “selfie talk” about harmful effects of social media. Marketing Dive. https://www.marketingdive.com/news/dove-urges-parents-to-have-the-selfie-talk-about-harmful-effects-of-socia/598762/
Public Relations Society of America. (2023). PRSA Code of Ethics. PRSA. https://www.prsa.org/about/ethics/prsa-code-of-ethics
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